I began my PR career at an award-winning agency promoting a wide range of products from artisan breads, croissants and eczema products to luxury furniture, tiles and spa baths. I implemented major media consumer and b2b campaigns, and undertook copywriting for various client internal newsletters.

From there, my career shifted to the public sector working for a fully-integrated agency, focusing predominantly on health and education clients. I worked on a number of government initiatives, promoting state schools, encouraging young people to go to University, and getting primary children to shout out about how great their school is, as well as raising awareness of mental illness, in particular eating disorders and self-harm, and helping schools tackle cyberbullying.

I now work closely with SMEs, from a variety of different sectors, to help build their profile within the local community and beyond. Recent work includes promoting training courses, signposting businesses to financial support, new markets and state-of-the-art technology, general profile raising of entrepreneurs, and launching a pioneering Innovation Centre, a new healthy soft drink and a baby retail store.

I have worked for charities such as the National Eczema Society, to help dispel the myths of the skin condition, and the Laura Crane Youth Cancer Trust to help raise awareness and funds for gonads cancer in young people.

I am strong copywriter and able to put my hand to a variety of different styles, including press materials, bylined articles, internal and external newsletters, websites, award entries, adverts and advertorial copy. I have also worked closely with design and web teams to create brochures, newsletters and websites on behalf of my clients.

One thing I love about my job is the people I meet. I have met many inspirational people with amazing stories, whether it’s how they’ve overcome adversity or built a business from nothing into a multimillion pound company. I have extensive experience developing relationships with case studies, from the initial interview, during the campaigns and beyond. I feel it’s important to build up a level of trust and for them to feel comfortable when talking about what can often be sensitive subjects.